The Challenge

All companies today are operating in increasingly competitive markets which seem to be compressing by the day. With offers exploding, customers are more demanding and can change their mind anytime. As a consequence, marketing managers must think differently. Developing effective strategies across a range of marketing disciplines, including branding, segmentation, pricing and communication, requires great insights into customers and their needs. Without this deep understanding, companies operating in competitive environment are bound to fail. Marketers must drive their strategies with their customers’ needs satisfaction as the end in mind.

Our Solution

G & A Business Solutions has developed a very pragmatic program that provides participants with practical tools starting from how to identify customers’ needs and core expectations to how to deliver the marketing mix elements that ensure profitable and sustainable growth.

Beyond the theoretical curricular, participants are exposed to the 4 steps of planning: 1) situation assessment; 2) set of SMART objectives; 3) definition of strategies and tactical plan; 4) execution

About the workshop

The program is designed in the form of 2 sessions: 3 full days of interactive and participative workshop followed 8 weeks after, by a 2 days follow up session. During the workshop, participants will effectively be working on a “real life” assignment in their own organization. They will be provided with effective marketing management tools, business performance monitoring tools that they will learn to use, by practicing.

Design of the workshop

2 workshops of 3 plus 2 days (5 days in total)